Blake Lively Deleted All Her Instagram Photos
Blake Lively deletes Instagram photos, follows Emily Nelsons
Blake Lively has made major changes to her Instagram. Theo Wargo/NBC/Getty Images for 'The Tonight Show Starring Jimmy Fallon
On Monday, Blake Lively mysteriously deleted every photo from . Her profile image, her glamorous outfits, and even her post poking fun at husband Ryan Reynolds has been erased, leaving behind a blank page that reads: "What happened to Emily?..."
Lively's Instagram page at the time of this post.
Lively also made some major adjustments to the list of accounts she follows. Instead of her friends and family, at the time of this post, the actress follows just 28 people — all of whom share the name Emily Nelson.
She even unfollowed Ryan Reynolds.
One might initially assume that a hacker was involved, but the strange revamp appears to be a nod to Lively's new film, "A Simple Favor."
In the thriller, Lively plays a missing woman named Emily Nelson. And though it's not entirely clear why Lively has gone to such extreme lengths to generate buzz about the movie, it seems to be working.
Lively's puzzling social media activity all started on Monday with a game of "Hangman" that she shared to Instagram, and later Twitter.
The original Instagram post is no longer available, but Lively's tweet of the game seems to spell out the movie reference that is now her Instagram bio: "What happened to Emily?"
Fans on Twitter are completely perplexed.
Especially people with the name Emily Nelson.
Meanwhile, others are considering changing their Instagram names in hopes of a follow.
"A Simple Favor" does not come out until September 14, so hopefully Lively will give the world some clarification before that date.
A representative for Blake Lively did not immediately reply to INSIDER's request for comment.
Video: Blake Lively UNFOLLOWS Ryan Reynolds & DELETES Instagram Account
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